Scruffy Dog Creative Group Helps Birdworld’s Next Chapter Take Flight

Birdworld has been a staple of UK family days out for decades. As the country’s largest bird park, it’s home to hundreds of species and has long focused on conservation, education, and close-up encounters with nature.

To support the next phase of its evolution, Scruffy Dog Creative Group was commissioned to reimagine the park’s experience offering. The centrepiece of this work was a full narrative and concept design package for a set of brand new set of themed adventure play areas.

Our brief was to design an experience that could sit comfortably alongside the live exhibits, expanding the offer for younger visitors and creating a more rounded family experience. The result was Spriglet Village – an immersive indoor and outdoor play zone built around a new cast of original characters, The Spriglets, designed to feel like a natural extension of the park’s woodland setting.

We delivered the narrative concept, character development, spatial planning, and a suite of visual assets, alongside design direction for signage, uniforms, and branded guest touch points.

It was a joy to work on such a distinctive project – and we’re looking forward to seeing Spriglet Village open in 2025.