Scruffy Dog Creative Group worked closely with the client and the IP from the initial vision of ‘Mission: Play’. We developed the concept and masterplan through schematic and detailed design, before overseeing installation, bringing these FECs to life.
The IPs within the attraction include Barbie, Hot Wheels and MEGA BLOX.
The franchise opened its first location in Abu Dhabi, UAE in 2024 with several more locations in the pipeline.