OUR PROJECTS

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
Themed Interiors
Our design team have extensive experience in the design of commercial interiors: from retail spaces, restaurants, and hotels to sports venues and indoor entertainment spaces, we understand what it takes to make a location truly unique. With their up-to-date knowledge of design trends and technology paired with their eye for visual detail, concept design expertise, and mastery of spatial planning, our design team are perfectly placed to deliver these commercial projects. Notable projects within this sector include facilities we have designed for the giga-projects NEOM and Qiddiya, as well as famous themed entertainment destinations worldwide including resorts such as LEGOLAND, Thorpe Park, and Alton Towers.
Case Studies
GCUK GRADUATE HOTEL CAMBRIDGE – UK
GCUK GRADUATE HOTEL CAMBRIDGE – UK

Scruffy Dog Creative Group was approached to design the themed interiors for the Graduate Hotel in Cambridge, UK. These spaces included the entrance facade, lobby, reception, and dining area.

From the initial concept and development to production drawings, fabrication and delivery, our team worked closely alongside the client. From repurposing old boats to create exciting themed units to the design and creation of a large-scale ‘atomic’ art piece, our work aimed to connect the venue with the university’s rich heritage.

Utilising hundreds of hand-crafted atoms of varied colour in its construction, the suspended art piece also uses lengths of metalwork to create a highly complex DNA helix.

LEGOLAND Castle Hotel
LEGOLAND Castle Hotel

Scruffy Dog Creative Group were thrilled to work alongside Merlin Making Magic in designing and delivering the LEGOLAND Castle hotel, starting in Windsor and then rolling out to the USA sites. The project featured hotel rooms, restaurants, exterior theming, lobby design and more. 

We played our part in providing a turnkey solution for the design of the hotel and delivery in the UK, covering all aspects of the conceptualisation, development fabrication, and installation.

CBEEBIES HOTEL – ALTON TOWERS, UK
CBEEBIES HOTEL – ALTON TOWERS, UK

Alton Towers Resorts’ creatives approached Scruffy Dog Creative Group to provide the theming design services for their new BBC CBeebies hotel using the much-loved IPs from the famous children’s TV.

Our team provided a turnkey design solution that included concept design through to schematic and detail design.