Mission: Play by Mattel, Inc. has opened at the Galleria Mall in Abu Dhabi! Scruffy Dog Creative Group’s design team worked closely with our client, Ip2 Entertainment, to bring this FEC to life!
The first in a series of new, Mattel-branded family entertainment centres, has opened in the Galleria Mall on Al Maryah Island in Abu Dhabi, UAE.
With a program that spanned from concept to detail design, the Scruffy Dog Creative Group team worked closely with client Ip2 Entertainment to bring this FEC to life. It was a pleasure working with such a renowned brand tailoring the offerings to their established fanbase while keeping them accessible for those yet to discover Mattel’s ranges.